KAITLIN REYNOLDS
student journalist
SNO Analytics
We run our online website through School Newspapers Online(SNO). There, we are able to track who is visiting the site, what they are viewing and where they are viewing it from. This information is critical for us to target site visitors with engaging content.
Trending Stories
Through SNO I am able to look at which stories are most heavily trafficked so that I can cover similar content that our audience is interested in. The story that I wrote over the State Thespian Festival is the fourth most viewed story on our site and second out of the trending stories. A broadcast I did over the school phone policy is tenth out of our trending stories.
Growth
The more content that we publish, the more that our site grows. Through SNO's tracking features we can see our growth over time as well as day to day fluctuations. In the graph to the left you can see our site visitors gradually increase. To the right is a closer day to day breakdown of when people are visiting our site.
How our audience reaches our site
A majority of our visitors come from directly searching for our site. This is why it is extremely important for us to continue to get the word out about our site. Through social media efforts and distributing print papers we are able to increase awareness about our site.
